Senior commercial capability, without the full-time overhead.
Whether you need someone embedded and accountable for the number, or an outside view on a specific decision, the engagement is shaped around the problem - not a fixed package.
Fractional Head of Sales, CCO or CRO
Embedded leadership for a set number of days a month, with full ownership of the commercial function - not a bolt-on advisor sitting outside it. That means pipeline and forecasting, key account and channel management, hiring and coaching the team underneath, and representing the commercial view at board level.
It's the right fit for a business that's outgrown founder-led sales but isn't ready for - or is between - a full-time senior hire.
Independent, project-based advice
For decisions that don't need - or can't wait for - a fractional hire. Commercial due diligence for an investment or acquisition, an honest read on why a sales process isn't converting, or a go-to-market plan for a new territory or product line.
Work draws on 20+ years inside broadcast technology sales organisations, so recommendations are grounded in what's actually workable, not generic frameworks.
Strategy that survives contact with a sales team
Translating business strategy into a commercial plan that actually gets executed - not left on the shelf and revisited once a year. That includes product positioning and roadmap input from a customer and sales lens, and pricing and packaging that reflects how the market actually buys.
Marketing that's built to support the sale
Messaging and positioning that a sales team can actually use, channel and partner marketing that pulls its weight, and collateral that articulates value clearly. Where execution needs specialist hands - content, digital, brand - I bring in trusted partners rather than stretching a generalist team thin.
Where this experience applies
Broadcast Technology
Manufacturers, integrators and solution providers.
Video, Content & Production
Post-production, workflow and production technology.
AV
Corporate, live event and pro-AV businesses.
Investment Firms
Commercial diligence & portfolio company advisory.
Shaped around how you need to work
Fractional / Retained
A set number of days each month as an embedded Head of Sales, CCO or CRO, for as long as the business needs that level of leadership.
Project-Based Advisory
A defined piece of work with a clear scope and outcome - a due diligence exercise, a GTM plan, a sales process review.
Interim Cover
Keeping the commercial function running and accountable while a permanent senior hire is made.
Board & NED Advisory
Ongoing commercial input at board level, drawing on non-executive and board advisory experience.
Not sure which of these fits?
That's the most common starting point. A short conversation is usually enough to work out the right shape of engagement.