20+ years turning broadcast technology into revenue.
I'm Paddy Taylor, founder of aPoste Solutions. I've spent my career building and scaling commercial functions inside broadcast technology businesses - most recently taking Mark Roberts Motion Control's broadcast division from a standing start to £6m+ in under five years.
My background is technical as well as commercial - I started out supporting and specifying editing and playout systems before moving into sales, which means conversations with engineers, product teams and boards all happen in the same language. Along the way I've built channel networks across Europe, the Middle East, Asia and Australasia, sat on both sides of RFPs and tenders from £100k to £6.5m, and helped shift businesses from traditional product sales to SaaS and solution models.
I set up aPoste Solutions to make that experience available to more businesses than I could reach in a single full-time role - as fractional commercial leadership, or as independent advisory, alongside a small network of specialists I trust for the pieces outside my own remit.
Outside work I coach rugby (RFU Level 3), still play, and I'm a keen tennis player - both places I've learned as much about leading a team as I have in any boardroom.
Four things that don't change between engagements
Not siloed
Sales, marketing, product and strategy are treated as one connected system, not four separate conversations.
Not guesswork
Recommendations are grounded in what's actually worked across 20+ years of P&L-owning roles, not generic frameworks.
Straight-talking
You get an honest read on what's working, what isn't, and what to do about it - not what's easiest to hear.
A partner, not just an advisor
Where a specialist is the better fit, I bring one in from a trusted network - and stay accountable for the outcome.
Two decades in broadcast technology
Matrox - Technical Support Engineer → Product Specialist
Avid Technology - Channel Development → Enterprise Account Manager
Digital Garage - Sales Manager
Autocue / aQ Broadcast - International Sales → Sales Director
JVC KENWOOD - Sales Manager, MEA + UK, Ireland & Scandinavia
Vitec Production Solutions - Technical Sales Manager
Mark Roberts Motion Control - Head of Broadcast
Formal grounding alongside the experience
Education
- BSc (Hons)
- Postgraduate Certificate in Business Information Systems
- Postgraduate Certificate in Business Administration
- NED Diploma - in progress
Certifications & Specialisms
- Avid ACSR, Media Composer, DS & Unity certified
- Solution Sales, Enterprise Sales & Competitive Selling
- P&L management & channel/partner strategy
- Robotics, motion control & SaaS/OpEx business models
Want to know if this is the right fit?
The quickest way to find out is a conversation, not a proposal.